The art of communication is the language of leadership.

James Humes

About us

Blue Jay Communication is a global communications, branding, PR and events consultancy. We are passionate about Africa, African opportunities and Africa’s future.

Collectively, our team has more than 35 years’ experience in telling scintillating, reliable and impactful African stories to establish, improve and manage clients’ reputations and successes. We have strong corporate connections and links throughout Africa and the Commonwealth. We work closely with corporates, NGOs, multilateral organisations and governments, to shape positive stories and break stereotypes about Africa.


Blue Jay Communication considers the impact of its work today on tomorrow, and values sustainable projects that benefit local and national communities. What’s in a name? The blue jay is one of the most intelligent and beautiful birds in the world. It is a great mimic and communicator. This bird is also a symbol of long-lasting bonds between friends and family. These characteristics well describe our team – hence the name!


Our mission is to enhance our clients’ brand, make connections and develop their business and investment opportunities. Our ambition is to contribute to job creation, reduce the gender gap and ensure sustainable growth in Africa. Our values are to share knowledge, experience and expertise, to pave the way for a better life for the next generation.

If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.

Nelson Mandela


Blue Jay Communication offers a wide range of specialist services, tailored to meet individual needs and delivering measurable results.

Events management

We organise major and intimate events from concept to implementation. Using our specialist knowledge of Africa, we can arrange events on the continent, in the UK or elsewhere around the world, from press conferences to forums.


Your brand represents you to the world. With our expertise, we can shape your image and target an international audience, shifting local businesses to new markets and opportunities.

PR & media relations

We have a wide network of media contacts in Africa and worldwide. Our team includes former journalists who know how to shape a story to create an impact with the media. No PR campaign is complete without a digital and social media strategy, which we work on with you at the outset, to establish your goals and demonstrate results.

Strategic counsel

Strategy is key to business success. We can provide a comprehensive audit of your brand, positioning and competitors, to deliver a seamless communications strategy. Using insights and analysis, we shape individual strategies to meet your company targets and engage with your audience.


Blue Jay Communication provides strategic business consultancy to develop your brand and increase your audience. Our network of high-profile contacts means we can introduce you to local and overseas partners and advise on investment opportunities.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Leila Ben Hassen

Founder & CEO, Blue Jay Communication

Leila Ben Hassen has more than 15 years’ experience working in communications, business development and media in Africa. She established Blue Jay Communication in December 2017, as a ground-breaking communications agency specialising in Africa and driven by a clear objective: to accelerate change and help foster new opportunities for Africa’s vibrant youth.

Blue Jay Communication provides consultancy, communications and PR campaigns to start-ups, multinationals, CEOs, NGOs and governments, to enhance their branding, share their stories and leave a long-lasting legacy that will make a difference for future generations.

Leila has extensive experience working on high-impact events in, and about, Africa. This year, she launches the first Africa Blue Economy Forum, following her successful inauguration of New African Woman Forum in 2015.

Leila brings together a network of policy- and decision-makers, experts and thought leaders from all sectors across the continent, to enable them to play an instrumental role in promoting Africa.

“At Blue Jay Communication, you will meet story shapers who cultivate relationships with influencers through thought-provoking, relevant and compelling content,” says Leila.

“Our work is about changing the narrative, putting an end to current stereotypes and, above all, being creative.

“We enable companies to establish ongoing ties with their audience, to communicate in a dynamic media landscape, driving results-based creative strategies.”

Leila’s motto: “You don't need to be perfect to start, but you need to start to be perfect”.

Kind words can be short and easy to speak, but their echoes are truly endless.

Mother Theresa


+44 20 3897 2233

71-75 Shelton Street
Covent Garden
London | UK


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